Building an SEO strategy

Before embarking on optimizing your site for search engine ranking you need to create your SEO strategy on how you are going to achieve your high ranking, if you dont do this you do not have something to work towards.

When starting your SEO strategy you need to think about when you are going to carry out the work. We know the work will be carried out while we are creating our website but there are other parts of an SEO strategy that are carried out once your website is ready.

The initial phase of your SEO strategy will be within the creation of your site, planning your keywords and writing your content with keyword density and completing all meta and title tag information found in the head field of your site.

The second phase of your SEO strategy is to start link building, search engines use their algorithms to determine the strength of your site, this includes the amount of links going to your site, these are seen as a vote of how valued your site is. Although search engines are very quiet about how their algorithms actually work, it is believed that they prefer links built up over time rather than 100 links created in a week then no more links added.

When link building it is good practice to start with quite a few inbound links and then carry on building links slowly over time showing your site to be popular, make sure the links are relevant to your topic and preferably sites that the search engines already see as strong sites themselves. A good way to build links while keeping the sites relevant to your site is writing articles, if you write articles about your topic and submit them to article directories publishers will use your article on their site including a link to yours.

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