Write Articles to Promote Your Online Business

Business owners employ all kinds of strategies to get desired results in the highly-competitive world of online marketing. The key is to drive in targeted traffic to your website and then get the visitors converted into customers. For this to happen, you need an appealing website along with competent brand promotion strategies.

Most businesses today are aiming at optimising their websites for encouraging search engine optimisation results. Paid advertising, affiliate marketing and email marketing are some of the other most commonly used techniques by marketers. However, it is imperative to note here that most of these techniques involve the use of money in some or the other way.

Here lies the importance of article writing as a means of promoting a site. Highly effective, inexpensive and easily manageable, this strategy can truly take your business to new heights. The greatest advantage of writing articles is that you get to reach out to a targeted segment that comprises your potential buyers.

Produce good write-ups and then share or post them on online platforms like article directories and e-zines. By doing so, you ensure that your website is well-exposed in the online marketplace. You can get a link back from the directory where you submit your articles, or else, give information about your company in the resource box. Since link exchange strengthens off-page SEO, this tactic will do a world of good for your site.

More than anything else, these articles are free advertising tools for your website. If you write relevant and informative stuff, you are bound to get noticed, and that too by targeted customers who are looking for related topics. However, a writer has to ensure that his write-ups do not have a marketing touch, because many directories refuse to accept such articles.

One of the most effective means of website promotion is marketing through search engines. Writing articles can help you in this regard. Incorporate important keywords and write search engine friendly articles so as to attract search engine spiders and get your site crawled.

Once you have posted articles and shared them on online forums, you will start getting comments, references and testimonials from web users and webmasters. This will stand your site and business in good stead and further get you high-value traffic.

Lalita negi is currently working in epurplemedia an Internet Advertising & Marketing Company specialize in a wide variety of marketing services. It delivers effective solution in Website Promotion, PPC, web site development, email marketing etc to boost traffic to your business.

Article Marketing May Significantly Increase Revenue

A new trend in the world of advertising is article marketing. Marketing of this kind uses published articles to help website owners generate new traffic. This additionally increases their search engine rating. These articles function as the primary source of marketing, seeking to bring in new customers. New customers are the sole source of profits.

Although you may indeed be capable of composing all the copy for your article marketing by yourself, you could also take advantage of the many firms that can do that job for you. Lots of authors are busy composing fresh copy for marketing services throughout the world. They have assorted perspectives and backgrounds and therefore can pen a wide variety of interesting articles.

As unique content is very important in article marketing, it is essential for you to have the ability of writing plenty of articles having the same topic in different ways. Mostly, you will not be able to get new ideas on a single topic after writing some articles only. This is a difficult job. So, the article services are very useful and valuable for your business.

Typically, article marketing services can give you an endless stream of articles on virtually any topic of your choice, no matter what field you may be in. Marketing through such a service can assist in bringing in web traffic, as well as in search engine optimization. The more articles you employ, the more keywords are added to your site, and the more likely it is that a new customer will be able to find your company's website online.

Having various contents on your site will not only gain the customers' attention, but it will convey to the customer that you are intelligent and know what you are talking about. Because these services can provide you with unique articles, you will have a plethora of information on your site that can engage a customer for a while and make them more likely to purchase your goods and services.

Services like these can make your job much easier. While you focus on other more important issues your customer base will grow and with it so will your revenues and profits. Article marketing is here to stay and these services really work. They can make a huge impact on your business.

Article marketing is a new and revolutionary type of business. It is simple and easy to do, this is right for anyone! When doing this type of business it is crucial to have unique articles. The article must hook the reader and keep them interested. You must have unique content to make sure that the reader is entertained through out reading the article. By making sure that the article has not been publish before or the topic of the article has not yet been discussed you will ensure a good business.

Article Marketing - A Brief Scenario

To begin with, Article Marketing has increasingly assumed a lot of importance as an effective and indispensable SEO (Search Engine Optimization) strategy. Seasoned Search Engine Optimizers are recommending as well as practicing this strategy extensively in order to promote the business interests of their clients. And they are not doing it as a matter of beating the line. They are actually creatively promoting their client's website, bringing in potential business and consequent optimized turnover.

Seriously speaking, the web marketers face a dare devil job of promoting a website out of a flood of other websites promoting identical products and services. The direct fall out of anonymity of a website is the flat defeat of its purpose, which is to make profit. The web presence of any website is largely determined by how the website fares in the SERPs (Search Engine Rank Pages) at Google, Yahoo, MSN and other search engines. The fact or rather the objective, in turn, emphasizes on quantity of quality inbound links to the website in question. And Article Marketing presents itself as a competent answer.

In Article Marketing, a website submits informative articles that revolve around the basic subject or business of the website. The articles contain a resource box which contains a short bio of the website and a link to the website. As the websites to which the articles are submitted, are basically established forums, blogs and e-magazines, they have their own faithful following of readers. Further, Google and other search engines search out these web articles for their informational value and closely matching keywords. These articles hit many birds in the bush with a single stone.

Article Marketing helps build up brand equity for the website, which is a domino effect of link popularity and high esteem enjoyed by the website as an expert. The articles serve as confidence building measures that reinforce the creditability and utility of the website in the minds of its customers and prospects. With strengthened publicity, the website gradually becomes a name to reckon with in the business sphere.

What's more, Article Marketing is incredibly economical in nature and has the least toll on the marketing budget of any website. To undertake article marketing, all the site needs to do is write quality articles on subjects relevant to the business of the website and submit these articles to maximum of web based forums, blogs and ezines. These websites are always seeking informative articles free of cost. Some of them may charge a nominal amount to further the articles to other forums/ blogs/ e-zines.

Article Marketing also saves the website from some major ordeals that are otherwise required by regular sales and marketing strategies. No website enjoys making cold calls or face-to-face sales appointments to sell their products and services. Article marketing comfortably rescues the websites from indulging into these hard-to-do marketing stunts, as well as, saves financial resources in the process.

As the option of article marketing is open to all, the quality of articles finally dictates the value of the articles and the magnitude of exposure. So, it is important to pay attention to the quality of content submitted through these articles. With consistency in quality of content, the website is able to establish itself as an expert author. This in itself translates the website getting maximum readers and that too instantly upon posting. Moreover, the overall reputation as an expert author adds prestige to the website's articles when they are submitted to various blogs, forums and ezines.

Jonathan White has been involved in article and other online marketing for over 4 years. He owns SimplySearch4it Articles Marketing Directory & AffiliateSeeking.com - Affiliate Programs Directory

Breakthrough Article Marketing - Announcing 7 Ways to Make Money with Article Marketing

Article marketing continues to dominate the World Wide Web. With its proven power, it's definitely here to stay.

1. Strive to produce high-quality articles. They must not only be content-rich but they must also be well-written to give your potential audience great reading experience.

2. Attention-grabbing titles do make wonders. Give your articles headlines that are not only descriptive of what the whole content is all about, but also compelling. Don't settle for mediocrity when writing your titles because they are your powerful tools in getting online users to read your articles.

3. Make your articles publisher-friendly. They must conform to the standards set by various publishing sites so they can easily be posted online.

4. Keep your articles short. Based on researches, articles that run between 300-500 words are well-read and highly visited. You can easily shorten your articles by eliminating fillers on your content and using active voice instead of passive voice. It would also help if you present your information upfront without using too much introductions.

5. Your articles must be search engine-friendly. Aside from your potential clients and publishers, you must also know how to please the search engines so they will index your articles. Getting your way around keywords, keyword density, title and meta tags, and anchor texts will usually do the trick.

6. Make your articles interesting to read. Sharing of information doesn't have to be textbook-like. Make it more enjoyable by writing in a conversational tone and inserting humorous texts whenever appropriate.

7. Write and submit articles on a regular basis. To strengthen your online presence, you must be willing to produce and post more articles online. The more articles you create, the more inbound links you will obtain for your website.

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Article Marketing Mistake #3 - Failure to Have a System for Marketing Your Articles

On of the biggest article marketing mistakes I see article writers make is not having a system for marketing their articles.

Most article marketers just write a few articles, throw them up on an article directory that theyve heard about, and thats it.

You need to have a system and you need to have a plan. Im going to give you one of those in a minute. You can use that one or you can use other ones, ones you create or other ones you find. Just use one.

The power of the word SYSTEM

Write down the word SYSTEM in vertical order on a sheet of paper.

S
Y
S
T
E
M

S.Y.S.T.E.M. stands for Save Yourself Time, Energy, and Money. Thats the power of a system. A system saves you time, energy and money.

An example of a marketing system is my three tier approach to submitting your articles. The first tier is submitting your new articles to EzineArticles, the highest ranked article directory.

The second tier is submitting your new articles to the next highest ranked article directories.

The third tier is submitting your new articles to niche article directories. A niche article directory is an article directory that accepts only articles in your niche. If you do not know of specific article directories in your niche, you can just go to Google or Yahoo and type in the key words for your niche followed by the words "article directory" and you will get a list of the article directories in your niche.

And now I would like to offer you free access to two of my Article Writing Templates. You can download them by going to http://www.GreatArticleMarketingBlog.com

Would you like to get in on our free weekly Article Guy TeleSeminars? Visit http://www.TheArticleGuyTeleSeminars.com to get started today!

From Jeff Herring - The Article Guy & GreatArticleMarketingNetwork.com