Make Money At Home

Thursday, May 15, 2008

Incorporating SEO With the Little Guy Network Opportunity

As part of the Little Guy Network opportunity, you can take full advantage of products that have resell rights. What that means for you is that ultimately, you already have a way to drive traffic to your website right at your fingertips. When you incorporate an SEO strategy into those e-books and other resell products, your Internet marketing strategy will be primed to deliver the qualified prospects that you desire.

Most people wouldn't even attempt to write their own e-book much less their own article, so you can imagine that the resell products you have in your hands are a gold mine! Let's talk a little bit more about using SEO.

Driving traffic to your site using SEO techniques is great, but don't overdo it. Your keyword usage should look natural in your articles, blog posts and advertisements. Many people have a tendency to overuse keywords, thinking that the more these words show up, the better their chances of ranking higher on the search engines. One article says that 15 to 20 percent density is acceptable, but another report will tell you that only 1 to 4 percent is what is actually necessary. Just remember that the key is to have your keyword density look natural in your written web media.

Here's the real problem with overusing keywords. If your web page is over-stuffed with keywords, it will have a tendency to look unprofessional and "spammy" to your audience. This, by the way, will also get you penalized by Google be having your website removed from the search engine.

What should a good site look like? Here are some tips.

1. Don't overuse keywords in title tags and meta description tags. You don't have to stuff in as many keywords as possible to get good results. A few keywords used in your tags and descriptions will go a long way.

2. Tell your audience what you want them to do. If there are too many links or keywords all over the page, your audience might have a hard time figuring out what you want them to do.

3. Avoid misspellings. What professional do you know who would purposefully misspell? It not only looks unprofessional, it looks like you don't care enough about your business to ensure that these types of mistakes didn't happen.

4. Make your page easy to read. This means you'll need compelling titles and easy to read content in order to get them interested in reading what you have to say.

The Little Guy Network opportunity gives you the resources you need to become a success. Just know that a little education in SEO will help you to understand other types of Internet marketing available that can also enhance your marketing strategies. Lastly, your professional approach to employing your SEO strategy will bring you credibility and ensure that you develop a loyal audience.

Discover how to clobber the competition and dominate virtually any online market or niche. See the amazing strategy allowed me to personally sponsor 116 people in less than 60 days!

Visit http://clobberthecompetition.com for more information.

List Building - Intermediate Techniques on How to Build Your List

Building a list is one of the essential things that a business should not be negligent about. The database of e-mail address list that you manage and possess is one of the more important things that you should learn to control and manipulate. But prior to doing the controlling and manipulating, you need to learn how to build them up first. Below are some of the intermediate techniques that you can employ to ensure a list building:

a. You can opt at having a squeeze page on your site. The squeeze page basically allows capturing instantly the information of your visitors such as their e-mail addresses and other relevant contact information. There are some squeeze pages that do not permit the visitor to get out of the landing page or the squeeze unless information is provided.

b. Offer your visitors freebies in exchange of their contact information. You can entice your visitors to leave their e-mail address and/or any pertinent information in exchange of a freebie or any give away item. Based on research, this is the most effective way in convincing your visitors to leave their email address because they know they are getting something for free.

c. Exchange of information. One of the best ways to exchange information with your potential market is to respond to their e-mail of inquiries but you need to make sure that an auto sent response mail is to delivered asking first about their personal information in exchange of the information that they are seeking.

d. Join actively in forum sites. With these sites, you get to respond and reply to some of the inquiries being asked in the forum. Once they seek for more information, you can then ask them to send you an email instead.

Do you want to learn more about how I do it? I have just completed my brand new guide to list building success, 'Secrets of List Building for Profit'

Download it free here: List Building Secrets

Sean Mize is a full time internet marketer who has written over 1574 articles in print and 11 published ebooks.

Link Swapping - There IS A Better Way

Do you ever wonder what the point is in spending all this time, energy and money trying to spread your website link around?

Do you get a sinking feeling in your stomach every time you have to shell out more money for clicks that give you impressive numbers but lead nowhere?

Are you weary of crazed marketing types clamoring to swap links with you when you know that there's no *real* interest in what you offer?

Link distribution makes sense if you want to get more exposure and watch your website climb higher on the search engine hierarchy, sure. Being highly and permanently visible is vital to the long-term growth of your business. Buying your way to a big, fat subscriber list will help you to feel popular and loved.

But what good is that sky-high Alexa rank if the people who are clicking on your site have little to no interest in your product anyway?

Having a website that's widely visited by people who are only mildly concerned with what you do, is like having tons of people who claim to be your friends but no one to call up when you want to get close and personal.

Do you ever wish for an improved kind of link swapping, one that not only spreads your link far and wide on the Web, but also leaves your reader with a little golden nugget of who you are and what you can do for them?

Do you ever wish for a widespread marketing campaign that will reach your target audience... the ones who are emotionally connected to your product and willing to pay cash for it? But let me guess... you don't want to invest money in hiring a team of advertising strategists?

It's time to pay homage to the Internet Gods... because they heard your prayers and the answer is finally here.

IT'S ARTICLE MARKETING.

People have a really hard time grasping what article marketing is all about, for some reason.

If they're writers, they want to just go on a meandering ramble about whatever strikes their fancy. They forget about the fact that Article Marketing is a primo opportunity to reel in a hearty helping of hot buying prospects by way of fresh content that's specifically geared to one pool of consumers. They forget that scrabbling their musing is not really going to help to that end.

If they're marketers, they think: Oh, I don't have the time or inclination to write. So they go back to shelling out big bucks for impersonal linking strategies that reach General Audience only, and that's no way to be a good marketer. That's no way to build the power of your brand.

If you've never written an article with the intention of having it picked up and spread around the internet with your business URL at the bottom, go directly to Ezinearticles.com right now, create an author account, and write one immediately.

Once you've done that, a strange, peaceful sensation may steal over you. This peaceful experience you're having is one that comes with knowing you communicated just the right message to the right people. This, dear marketer, is the stuff that Branding Dreams are made of.

So, Article Marketing. Read all about it! Find out about the hottest linking craze on the net that will make you a standout in your niche. Then... map out a campaign, plan to pitch your product... and start writing those articles!

The sky is wide open, what will you do next to help your business?

Copyright 2005 Dina Giolitto. All rights reserved.

Liked this article? Have more of the same emailed to your inbox each month. Sign up for the Copywriting and Marketing Ezine from Dina at Wordfeeder.com and learn to write search engine friendly web copy and market your web based business for free.

Brutally Effective Article Marketing Secrets That That Will Rapidly Explode Your Business

Knowing how to utilize your article marketing efforts is a very important strategy for your business. In this article I would like to go over the methods that you can use to maximize your efforts from article marketing.

It is very important to understand how you generate traffic to your website. First of all there are only about 5 directories which generate massive traffic to your website. The rest are mainly useful for backlinks to increase your search engine rankings.

There are basically two types of traffic that you will get. You will get the immediate traffic when people search on your website and also the traffic from search engines.

Now this is very important as you need to maintain the balance between the two. For the long term search engine traffic you need to find high traffic keywords with very little competition. Include this in your title and basically submit to the top directories. These have very good page rank and will ensure that you get good rankings in the search engine. However, since these directories are updated with fresh new content daily it is very important to continually submit articles as you will find that some of your older articles may start losing their rankings.

If you combine the two traffic sources from article directories then you will always receive a healthy flow of quality traffic to your website. You may want to develop different squeeze pages linking to separate autoresponder accounts so that you can track and test your results.

Are you really interested in driving massive traffic to your website?

Here's the answer:

Secrets Of Article Marketing - Download your free ebook now.

Mark Abrahams is a full time internet marketer who has helped others to earn a living online.

Real Estate Marketing Strategies - Are You a "People Pleaser" or Are You Committed to "Win/Win"?

The biggest mistake that most real estate agents make in dealing with their clients and colleagues is that they are unconsciously committed to "people pleasing." This article shows you the signs to watch out for. These signs will clearly show you whether you are inadvertently falling into a "people pleaser" pattern. If so, you'll be shown an alternative strategy. You'll learn what it means to commit to win/win or no deal.

Part 1: How do you know, if you are a people pleaser?

Here are the signs to watch out for:

1. You don't feel in charge of your business. It seems that your clients are running you around. You find yourself accommodating to their schedules and feeling that you have no life of your own.

2. You find yourself wasting time with people that you thought were prospective clients, only to find out that they were not really committed to working with you.

3. You find it hard to speak the truth to your clients. For example, you find it hard to tell them specifically how to price their home. You may also find it hard to insist that prospective buyers agree to a buyer's agreement with you.

4. You take on clients that you know you shouldn't. You intuition is telling you that there is trouble ahead. You don't see the red flags, because you want to be nice and you don't want to hurt anyone's feelings.

5. You find it hard to pick up the phone and call on prospects. It could be that you find it hard to call your sphere of influence, your former clients, or even warm leads. You tell yourself, I don't want to bother anyone.

6. You let your colleagues and associates encroach on your time. Perhaps they pass by your office and think that it's a good time to talk to you. You have trouble setting boundaries with them and saying, Sorry, I'm busy now. You want them to like you.

7. You also want your clients to like you, so you bend over backwards to meet their needs. I've even had some clients who took on the job of babysitting children of their prospective clients. They thought if they could just please them enough, they would get the business.

8. If you are a broker or a manager, you put up with having people in your office who shouldn't be there. Their energy is negative, and they pull down the morale of your office.

Part 2: A case history of a broker and her hard to let go of agent.

One of my clients, I will change the names to ensure confidentiality, was a broker of a small office.

About a year ago, she failed to follow her intuition and hired an agent who turned out to be hostile and negative. Looking back on it, she said, the red flags were there.

For a year, my client, Jacqueline, had been trying to let this agent go. As the year went on, not only did the agent fail to produce, but she became increasingly hostile, picking fights with other agents in the office.

My client felt sorry for the agent, Mary, and tried to overlook the difficulties. Under the surface, what was really happening was that my client had been taught when she was young to put up with people instead of speaking her mind.

Although this served to help her survive as a child, it really got in the way of her being a successful real estate agent. This interaction with Mary brought it to a head.

She would either have to speak the truth and tell Mary to go or she would have to put up with more slacking and negativity. Because she felt sorry for Mary and afraid of any negative repercussions of letting her go, she procrastinated the difficult task of letting Mary go.

Finally, after a few sessions of coaching, she got the courage, the understanding, and the right words to end this negative relationship.

To her surprise, there were no repercussions, no fights, and no fallouts. Instead, Mary handled it calmly and swiftly. Before the end of the day, Mary had packed up and left the office.

My client was so relieved. She felt like a burden has been lifted off of her shoulders that had been weighing her down for nearly a year. She and I discussed how this happened, the red flags that she ignored and how she could prevent this from happening again. She then committed to win/win or no deal.

Part 3: Win/Win or no deal - what does it mean?

When you commit to win/win or no deal, as Stephen Covey says, you are agreeing to never again enter into a relationship in which you will lose and the other person will win. In other words, you are deciding to relinquish your old people pleasing pattern.

Remember, the "people pleasing pattern" is based on the self limiting beliefs that other people's needs are more important than your own. Dropping that paradigm means embracing a new paradigm -- "my needs are as important as other people's needs."

What can you expect as the results?

You can expect that you will be more highly tuned in to your intuition and "gut feelings." If your "gut feeling says, "No" then you will listen to that rather than your "mind", which doesn't always tell the truth.

You can expect that prospective buyers you work with will respect your policies because you will insist that they agree to a buyer's agreement. You can expect that when they do finally buy a home, it will be from you.

You can expect that your clients and colleagues will gain respect for you because you are finding respect for yourself. Please note that you don't need your clients to like you. You just need them to respect you.

(As an aside, studies have shown that it is not so important as to whether they like you, but rather, what's important is that they perceive that you like them. When they perceive that you like them, they feel protected and taken care of, and will give you their business.)

You can expect that you will be telling the truth to sellers about how they should price their homes and you will be telling the truth to buyers as to how much they can expect to get for their money.

If you are a broker, you can expect to be much more particular when you hire agents. You won't be worrying about pleasing people, and you will be better able to evaluate the character, and work ethics of your team.

You can expect to have better control of your own schedule. You will be clearly setting boundaries and defining when you are able to work and when you're not. Not only will your clients respect you for that, but you will find that you finally have a life.

You can expect to be more courageous in your prospecting. No longer will you be trying to please everyone you call. Rather, you will be coming from the mindset of I have something valuable to offer, and this person is lucky to hear from me.

You can expect to back out of deals that you recently entered into when you were trying to be a people pleaser. As soon as you sense that this deal is going to be difficult or draining to you, you'll remind yourself, that it's Win/Win, or no deal.

You can expect to be more assertive with your clients, with colleagues that stop by your office and pull on your ear, and even in group situations when you need to speak publicly.

What is the underpinning of all of this positive change? The key is that you approve of yourself. This is the greatest confidence builder that you have - your own approval of yourself. When you have that, you are no longer outer directed, i.e. trying to get the approval of others. You are inner directed and finding your own inner approval.

Finding your own inner approval is a process. It doesn't happen overnight. Usually you need the help of a mentor or a coach to help guide you out of your old people pleasing pattern (which is usually your blind spot) and into a healthy pattern of self approval, leading to a win/win or no deal.

About the author: for more information on powerful marketing tips and tools, please visit Dr. Maya's website: http://www.90daystomoreclients.com while you are there, get your Free Audio mentoring session and Free Report, 7 simple strategies to more clients in 90 days or call Dr. Maya at 707 799-5412.

An Overview Of Basic And Effective SEO Tactics

What is SEO (Search Engine Optimization)?

In a nutshell, SEO is "All of the techniques used to get your site noticed and indexed on all of the major search engines such as Google, Yahoo, MSN".

Why is SEO so important?

The number one way in which people find websites is through search engines, so achieving a high ranking in your keywords (typically the first page or 1-10 in the engine) is the best way to drive traffic to your site. With a quality ranking, the investment is invaluable, it is much like "free" advertising 24/7/365.

How can you become SEO friendly?

Although the methods of SEO is virtually endless, here are some of the most important factors of getting that top-spot.

  • Domain age - Search engines love a seasoned site, one that has been around for several years and proves to be beneficial for the users.
  • Relevant, clean, new content - You need to make sure your site has fresh content and is updated regularly. The search engines like this and so do your visitors.
  • No Flash - Flash is a great multimedia tool but is typically frowned upon for SEO, the text and content within the Flash piece cannot be seen by search engines, thus it cannot be implemented into your SEO progress. A major downer is having a flash intro, a flash intro page acts as a barrier between the main page and the rest of the content that lies within your site.
  • Meta tags - Meta tags are invisible tags that are used by search engines to categorize your content.
  • Heading tags - Heading tags (h1) should be used on the headline or most important and relevant factor of your page heading tags should also be used on the keywords which you think users will be searching for that will lead to your site.
  • Site maps - Site maps is a link by link breakdown of your site. They help search engine "spiders" navigate through your site and index each individual page.

What not to do for SEO

  • Keyword Stuffing - Keyword stuffing is jam packing your content with your main keywords to the point that your content no longer makes sense.
  • Invisible content - Invisible content that is not intended for users to see but used to fill your page with keywords will quickly put you on a search engine's bad side.
  • Too many h1 tags
  • Link farms - Link farms are basically individual pages with numerous links to other sites.

Over doing any of the what not to do can result in your site being "sandboxed" which will exclude your site from the search engine altogether. Being "sandboxed" may last forever, years or months.

How long will a good ranking take?

SEO is a very time-dependent practice. Even if you practice good SEO techniques, don't expect results for up to 6 months or even more. Be patient and the investment will pay off greatly.

Your investment will pay off

Although the exact ROI of your SEO services is virtually incalculable due to its lengthy timeframe, experts agree that SEO is the most cost-effective marketing strategy if done correctly.

To get quality results without any personal time dedicated into your SEO operations, consider hiring a qualified SEO firm such as Revived Media to handle the task.

Pay Per Click Advertising - Tips For Affiliates

If you are running affiliate marketing campaigns at Pay-Per-Click search engines then you can benefit from these pay-per-click advertising tips for improving your campaigns.

Almost every pay-per-click advertising campaign can become more profitable if you try the following tips.

Add Keywords to Boost Traffic
Add more keywords. Generate larger keyword lists using software such as Good Keywords which is free, or Keyword Elite if you can afford it.

Dont go too broad with your keyword selection. Be sure to only add keyword phrases that will result in targeted visitors who might purchase the product you are promoting.

Always Split Test Your Ads
You are probably not the only affiliate who is bidding to show an ad for that affiliate product. One of the best ways to get your ad showing above the rest is to increase the click-through ratio of your ads. Remember, most advertising networks love ads with good click-through ratios.

The simplest way I know to improve your click-through ratio is to split test all of your ads. Always try at least two versions of each ad. Check the click-through rates for each version, keep only the best ad and then write a new one. Repeat this process again and again, improving your click-through ratio each time.

Use Multiple Advertising Networks
If you have a product that is converting profitably with one pay per click advertising network, try it at the other major advertising networks, including Google AdWords, MSN Adcenter, and Yahoo Sponsored Search.

Target Additional Countries
Maybe until now you have only targeted USA or North America. Once you have found a good product, try promoting the product to additional countries. United Kingdom and Australia are good options and you might also consider Europe and Asia.

Michael Kryzer is an online business expert working successfully from his home in a remote location in Asia. If he can do it so can you! Download a Free E-book on Building Web Traffic http://www.online-business-series.com

Article Marketing - How To Gain More Traffic To Your Site

Article marketing is becoming more and more prevalent today. This is a new form of advertising that is making it exciting to go to new websites and learn new ideas. The articles are short but often have useful information that you previously made not have been aware of. The biggest benefit to this style of marketing is perhaps the creation of new traffic on the site.

The most important thing to remember when using article marketing on your site is that you need to generate unique articles in order to generate new traffic. People don't want to read the same old stuff, so you have to get creative and find some interesting viewpoints and information on your topic to snag the reader in.

When you have a lot of unique content, you will attract a lot of Internet traffic. People everywhere use search engines to locate information. If they are searching for information that is related to your articles, then you have generated possible new traffic to your website.

Unique article content is what drives the web market today, bringing in customers by the droves who become engaged in that unique content and are therefore statistically more likely to make a purchase there. By creating custom articles you want to keep the attention of those reading it but also keep it short and to the point. Do not make it seem like an advertisement and don't appear to be adding filler - just make sure to include the keywords naturally in your writing.

Why should you include these certain words? The main reason is that you want the article to flag Internet search engines, which will increase your ratings at these search engines. This will lead to increased new traffic from your article's keywords.

You can generate new traffic to your site by placing your articles on other sites with a link back to yours. This uses article marketing to its fullest revenue generating potential. More articles on other sites with links to your site provide you with more potential new visitors. This, in turn, gives you more opportunities to earn, which is the main gist of marketing.

Article marketing is a crucial tool in modern business. It can be modified to suit nearly any subject and it has the potential to generate a lot of new traffic. Remember that it is not static. It must always change. The best way to make it successful for you is to perhaps write one article a day.

The most vital thing to be aware of when using article marketing for your website is that you must create unique articles that will generate new traffic for the site. People get tired of reading the same content over and over so you must utilize your creativity and find some novel points of view and information about your product that will entice the reader. If your site has a lot of unique content, you will probably draw much more traffic. Search engines are widely used everywhere by people who need information.

Article Writing - 3 Ways To Monetize Your Articles and Ebooks

You can make profit by writing your articles if you understand how the process works. Here are some ways to monetize your writing process.

  • Write articles to promote an affiliate program you are supporting. For example, if you purchase a program, ebook, or materials from someone and you benefited from what you learned, contact that person and ask them if they have an affiliate program that you can join. Most people who have been selling their information on the internet for any period of time have their own affiliate program. You can then write articles about the product and tell of your experience with it so that your readers will know more about it. At the end of your article, in the resource box, you can put your affiliate link to the product. Most article directories do not allow affiliate links, so you will need to purchase a domain name to forward the link. This will cost you about ten dollars for a year and will make you much more money than that if you write articles to promote the product.
  • Another way to make money with articles is to have them link back to your own product or service. Each article will work like a little robot to promote you. There are people all over the world reading articles 24 hours a day and your article will be read by people who will have the opportunity to click the link at the end of your article and go back to your blog, website or sales page. Over time you will have a steady flow of visitors based on how many articles you write.
  • The third and best way to monetize articles is by combining them into an ebook. As you write more articles on the same topic you are building a body of work that can be structured and organized into an ebook that will sell online for years to come.

And now I'd like to invite you to find out how to get your ebook written by visiting Connie Ragen Green at http://www.EbookWritingandMarketingSecrets.com where you will receive free tips and a Special Report on writing and marketing your articles and ebooks. For more information on article writing and marketing visit http://www.WriteArticlesWithJeffHerring.com